“The most important aspect of what we’ve done is to create a seamless transition between traditional print media and augmented reality. We’ve captured moments from the different performances using groundbreaking technology, ranging from volumetric film to 3D scanning. In this way, we’ve enhanced the upcoming season’s programme with music from the performances and in some cases the images also come to life”
DVA was founded with the vision to challenge the limitations of reality.
We are in the middle of a shift in the way people interact and communicate with brands. With immersive technologies like Virtual Reality, Augmented Reality, Mixed Reality and cinematic 360° we can create brand experiences like no other medium.
“Immersive Technologies are tools to achieve a strategy,
It’s not a strategy to use the technologies itself”
– DVA Studio