Audi e-tron - Electric Story

TV Commercial with electric props

Audi Norway brought renowned Swedish artist Anne-Li Karlsson to interpret the German automobile manufacturer’s vision of the future of urban mobility. Electric Story shows how electric ink can bring energy to a city made entirely of paper.

The 3D model brings the vision to life through electrically charged ink that fuels the landscape as the model e-tron travels the future city’s streets.

Directed by Christoffer von Ries


Client: Audi Norway
Agency: POL Oslo
Director: Christoffer von Ries