Weland World

Physical installation with augmented reality

Weland is one of the leading steel and iron manufacturing companies in Sweden with factories and headquarter in the small town Smålandssstenar.

Together with the brand experience agency Occasion, we created a mixed media installation to work as a sales tool for Weland on fairs and trade shows. The model was hand-made in our studio and designed to look like a miniature version of Smålandsstenar. In the iPads, the physical model comes to life in augmented reality (AR). In AR, the buildings get textures, pits are filled with water and empty areas are populated with trees and vegetation.

At selected parts of the model, users could experience how Weland products are being used in the society. The installation was a creative way of showing the wide range of products from Welands different business areas.

Credits

Client: Weland
Agency: Occasion