Absolut Vodka
Instagram AR lens 

What we did
Creative Direction
Spark AR development 
Visual development 
UI and UX design 
The Absolut X AR lens is an immersive nightlife experience that blends physical and virtual realities, bringing ABSOLUT’s brand and culture to life. The lens transforms the audience into an Absolut Rave enhanced world where people, art and music meet. 

Client: Pernod Ricard
Partner: Sebton & Co

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