What we did
Creative Direction
Technical Direction
3D printed electrical props
Electric ink installation

About
Audi Norway brought renowned Swedish artist Anne-Li Karlsson to interpret the German automobile manufacturer’s vision of the future of urban mobility. Electric Story shows how electric ink can bring energy to a city made entirely of paper.

Execution
The model brings the vision to life through electrically charged ink that fuels the landscape as the model e-tron travels the future city’s streets.

A fully practical film shoot, with electric ink, a 3D printed e-tron car and a diorama made out of paper!

Credits
Director: Christoffer von Reis
Agency: POL