AUDI
Quattro Coaster AR
2018
What we did:
Creative Direction
Film production
Augmented Reality development
UX & UI-design
3D-modeling
Sound design
Creative Direction
Film production
Augmented Reality development
UX & UI-design
3D-modeling
Sound design
About
The Audi quattro coaster AR app makes it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience.
The Audi quattro coaster AR app makes it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience.
Credits
Client: Audi
Partner: POL OSLO
Director: Christoffer von Ries
Client: Audi
Partner: POL OSLO
Director: Christoffer von Ries
Awards
D&AD 2018: Wood pencil - Use of Media
Guldägget 2018: Silver - Digital Craft
Featured in Rob Ford’s “Web Design. The Evolution of the Digital World 1990–Today” published by Tashen
FWA 2018
FWA Insights 2018
D&AD 2018: Wood pencil - Use of Media
Guldägget 2018: Silver - Digital Craft
Featured in Rob Ford’s “Web Design. The Evolution of the Digital World 1990–Today” published by Tashen
FWA 2018
FWA Insights 2018
