Quattro Coaster AR 


What we did:
Creative Direction
Film production
Augmented Reality development
UX & UI-design
Sound design
The Audi quattro coaster AR app makes it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience.

Client: Audi
Partner: POL OSLO
Director: Christoffer von Ries

©️ DVA - Creative Technology Studio 2024