Av-og-Til
Syng for Maria


2020
What we did
Creative Direction 
Technical Direction
Development 
Film Production



About 
Av-og-Til is a Norwegian organization with a mission to reduce the negative consequences of alcohol use in society and create a safe environment for everyone.
This campaign is to create awareness of how children are affected negatively when an adult has used alcohol. A topic that is particularly relevant in times when families are forced to spend a lot more time at home
Solution
Syng for Maria is an interactive film where you get to experience how a parent’s alcohol consumption affects Maria when you sing lullabies to her. In this campaign we visualise how little it takes before children notice a difference in their parents after drinking.

Experience here: https://syngformaria.avogtil.no/



 
Credits:
Client: Av-og-Til
Agency: Geelmuyden Kiese







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