McDonalds
Bye Bye Ballonger
What we did
Creative Direction
Augmented reality dev.
WebAR dev.
3D-modeling and animation
Creative Direction
Augmented reality dev.
WebAR dev.
3D-modeling and animation
About
Bye, bye balloons. Long live balloons! McDonald’s in Sweden are now replacing all balloons in our restaurants with digital balloons. With the AR experience in McDonald’s app, our youngest guests can have more balloon fun than ever without a single balloon ending up as litter. A big little change for a more sustainable future
Bye, bye balloons. Long live balloons! McDonald’s in Sweden are now replacing all balloons in our restaurants with digital balloons. With the AR experience in McDonald’s app, our youngest guests can have more balloon fun than ever without a single balloon ending up as litter. A big little change for a more sustainable future
With 100K+ unique players the first week we can reassuringly state that WebAR lowers the threshold for augmented reality. Built upon 8thwall WebAR framework we developed this balloon popping frenzy game! Play the game at:
byebyeballonger.mcdonalds.se
Credits
Client: McDonalds
Agency: Nord DDB
Client: McDonalds
Agency: Nord DDB
