DIE WELLPAPPEN INDUSTRIE
OOH campaign with AR
2024
What we did
Creative Direction
Technical Direction
WebAR development
3D and animation
Creative Direction
Technical Direction
WebAR development
3D and animation
About
Corrugated cardboard can be recycled over 20 times. To raise awareness among german citizens about this process, we developed an augmented reality experience that illustrates the journey from waste to new cardboard. This experience was created using WebAR and was accessible through a QR code featured on OOH billboards all around Germany.
Corrugated cardboard can be recycled over 20 times. To raise awareness among german citizens about this process, we developed an augmented reality experience that illustrates the journey from waste to new cardboard. This experience was created using WebAR and was accessible through a QR code featured on OOH billboards all around Germany.
Produced by DVA - Creative Technology Studio for LHLK.
