ICEHOTEL
Augmented reality art gallery 


2021
What we did
Creative Direction
Spark AR development 
Visual development  
3D & animation 

Statistics:
Opened lenses: + 20.000
Shares: + 4000
Reach: 35 countries
PR value: $ 190 million
Background: 
 
During a normal year people from around the world gather at Icehotel, but 2021 was a different year. 
Icehotel asked us to create an interactive experience so that those who are unable to travel can still visit Icehotel and their exhibitions. 

 
Solution: 

Via an Augmented Reality filter on Instagram, users could step into the art suites and experience a world full of ice and snow art.


 







©️ DVA - Creative Technology Studio 2022