ICEHOTEL
Augmented reality art gallery
2021
What we did
Creative Direction
Spark AR development
Visual development
3D & animation
Statistics:
Opened lenses: + 20.000
Shares: + 4000
Reach: 35 countries
PR value: $ 190 million
Creative Direction
Spark AR development
Visual development
3D & animation
Statistics:
Opened lenses: + 20.000
Shares: + 4000
Reach: 35 countries
PR value: $ 190 million
Background:
During a normal year people from around the world gather at Icehotel, but 2021 was a different year.
Icehotel asked us to create an interactive experience so that those who are unable to travel can still visit Icehotel and their exhibitions.
During a normal year people from around the world gather at Icehotel, but 2021 was a different year.
Icehotel asked us to create an interactive experience so that those who are unable to travel can still visit Icehotel and their exhibitions.
Solution:
Via an Augmented Reality filter on Instagram, users could step into the art suites and experience a world full of ice and snow art.
Via an Augmented Reality filter on Instagram, users could step into the art suites and experience a world full of ice and snow art.
