Augmented reality art gallery 

What we did
Creative Direction
Spark AR development 
Visual development  
3D & animation 

Opened lenses: + 20.000
Shares: + 4000
Reach: 35 countries
PR value: $ 190 million
During a normal year people from around the world gather at Icehotel, but things are different this year. Icehotel is open and invites visitors to enjoy an experience of fabulous nature and gleaming ice art, but everyone can't travel this year. 


Therefore, Icehotel has also created an interactive experience so that those who are unable to travel can still visit Icehotel, via an Augmented Reality experience on Instagram.

Via an Augmented Reality filter in Instagram you can step into the art suites and experience a world full of ice and snow art.


©️ DVA - Creative Technology Studio 2022