ICEHOTEL
Augmented reality art gallery 


2021
What we did
Creative Direction
Spark AR development 
Visual development  
3D & animation 

Statistics:
Opened lenses: + 20.000
Shares: + 4000
Reach: 35 countries
PR value: 1,7 billion SEK
Background: 
 
During a normal year people from around the world gather at Icehotel, but things are different this year. Icehotel is open and invites visitors to enjoy an experience of fabulous nature and gleaming ice art, but everyone can't travel this year. 

 
Solution: 

Therefore, Icehotel has also created an interactive experience so that those who are unable to travel can still visit Icehotel, via an Augmented Reality experience on Instagram.

Via an Augmented Reality filter in Instagram you can step into the art suites and experience a world full of ice and snow art.










©️ DVA - Creative Technology Studio 2021