Augmented reality art gallery 

What we did
Creative Direction
Spark AR development 
Visual development  
3D & animation 

Opened lenses: + 20.000
Shares: + 4000
Reach: 35 countries
PR value: $ 190 million
During a normal year people from around the world gather at Icehotel, but 2021 was a different year. 
Icehotel asked us to create an interactive experience so that those who are unable to travel can still visit Icehotel and their exhibitions. 


Via an Augmented Reality filter on Instagram, users could step into the art suites and experience a world full of ice and snow art.


©️ DVA - Creative Technology Studio 2024