Rekryteringsmyndigheten
The Defence Lens
2021
What we did
Creative Direction
Lens Studio development
3D-modeling and animation
Film production
Creative Direction
Lens Studio development
3D-modeling and animation
Film production
About
By creating The Defence Lens, the Swedish Defence Conscription and Assessment Agency became the first government agency in Europe to communicate via a Snapchat lens. It disrupted the perception of government agencies’ communications, and it was the first time in history that hundreds of thousands of young people had the opportunity to sample the military assessment process with Augmented Reality.
By creating The Defence Lens, the Swedish Defence Conscription and Assessment Agency became the first government agency in Europe to communicate via a Snapchat lens. It disrupted the perception of government agencies’ communications, and it was the first time in history that hundreds of thousands of young people had the opportunity to sample the military assessment process with Augmented Reality.
Result
The lens was available in Snapchat and was opened 884,000 times during the campaign period and together the users spent 289 days in the lens.
The lens was available in Snapchat and was opened 884,000 times during the campaign period and together the users spent 289 days in the lens.
Credits
Client: Rekryteringsmyndigheten
Partner: FAMILJEN
Client: Rekryteringsmyndigheten
Partner: FAMILJEN
Awards
Guldägget 2020 - GOLD - Category: Digital
Guldägget 2020 - SILVER - Category: Innovation
Lovie Awards 2019 - Digital media
Spinn 2019 - Campaign of the year
Guldägget 2020 - GOLD - Category: Digital
Guldägget 2020 - SILVER - Category: Innovation
Lovie Awards 2019 - Digital media
Spinn 2019 - Campaign of the year
