Rekryteringsmyndigheten 
Christina Malm Snapchat lens


What we did
Creative Direction 
Lens Studio development
3D-modeling and animation
3D print
About
We made it possible to meet Christina Malm, the Director of the Swedish Defence Recruitment Agency - in augmented reality. By using image recognition the lens detects the print magazine and the AR effect starts. The print was sent out to 50.000 Swedish teenagers with the mission to inform them about Mönstring. 





Credits
Client: Rekryteringsmyndigheten
Partner: FAMILJEN










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