SSAB
Hardox AR
2019-2020
What we did
Creative Direction
Technical Direction
Game development
Touchsceen AR
Prototype mount
Creative Direction
Technical Direction
Game development
Touchsceen AR
Prototype mount
Background
The 'SSAB Hardox AR' is a physical & digital installation at Bauma Trade Fair 2019 in Münich where SSAB showcases Hardox and Strenx, two of their top steel products. The installation will be used as an eye catcher and conversation starter at the fair.
The 'SSAB Hardox AR' is a physical & digital installation at Bauma Trade Fair 2019 in Münich where SSAB showcases Hardox and Strenx, two of their top steel products. The installation will be used as an eye catcher and conversation starter at the fair.
Solution
The AR installation went on tour, from Bauma 2019 to Swedish Steel Prize 2019 to CONEXPO 2020 in Las Vegas.
The AR installation went on tour, from Bauma 2019 to Swedish Steel Prize 2019 to CONEXPO 2020 in Las Vegas.
