Bounce Blast
AR game in Snapchat
What we did
Creative Direction
Lens Studio development
3D modeling and animation
Sound design & music
Creative Direction
Lens Studio development
3D modeling and animation
Sound design & music
About
To launch the running shoe Novablast 2 we created an AR game on Snapchat. With the power of machine learning we could track a 3D model of the shoe in real-time. The game takes running to new dimensions and challenges the player to run, jump and dance to collect points by blasting obstacles along the way in an augmented reality world.
To launch the running shoe Novablast 2 we created an AR game on Snapchat. With the power of machine learning we could track a 3D model of the shoe in real-time. The game takes running to new dimensions and challenges the player to run, jump and dance to collect points by blasting obstacles along the way in an augmented reality world.
Results
- 75 seconds average play time
(benchmark 15 seconds)
- 60.000 + shares
- 670.000 + impressions
Scan the Snapcode below to start the game!
- 75 seconds average play time
(benchmark 15 seconds)
- 60.000 + shares
- 670.000 + impressions
Scan the Snapcode below to start the game!
Credits
Client: Stadium & Asics
Partner: Glory Days
Client: Stadium & Asics
Partner: Glory Days
