The Snapchat Lens for the Heartbroken


2025

What we did
Creative Direction
Technical Direction 
Lens Studio development 
3D & Motion Design 
About
Five artists. Five songs. Five emotions we all go through when our hearts break. All seamlessly brought together in a single Snapchat lens.

Our collaboration with KiD Collective is part of Brustna hjärtan, a new campaign from Svenska Kyrkan (The Church if Sweden) aiming to support young people’s existential well-being. 
Result:
📈 75,000 shares
⏱️ 7 seconds average engagement time
🌍 140,000 users reached organically  

🎧 Listen to the full album on Spotify: https://lnkd.in/dFVUDF4p










©️ DVA - Creative Technology Studio 2025