THERABODY
The Journey of Light - Immersive experience
2025
What we did
Creative Direction
Technical Direction
Script
Touchdesigner dev.
Visual development
Creative Direction
Technical Direction
Script
Touchdesigner dev.
Visual development
About
An immersive launch experience for the new TheraFace Mask Glo. We designed and produced a multi-sensory environment where projection, 5.1 sound, LED-driven mood shifts and guided narration worked together to translate the mask’s technology into an emotional journey. A custom-built curved projection setup transformed the room into dynamic landscapes, while the sound design amplified the therapeutic qualities of each LED mode. Every chapter connected directly to clinically proven product benefits, turning education into experience. The result was an elevated brand moment that offered guests a rare pause — and a deeper connection to the Therabody world.
An immersive launch experience for the new TheraFace Mask Glo. We designed and produced a multi-sensory environment where projection, 5.1 sound, LED-driven mood shifts and guided narration worked together to translate the mask’s technology into an emotional journey. A custom-built curved projection setup transformed the room into dynamic landscapes, while the sound design amplified the therapeutic qualities of each LED mode. Every chapter connected directly to clinically proven product benefits, turning education into experience. The result was an elevated brand moment that offered guests a rare pause — and a deeper connection to the Therabody world.
Produced by DVA for Therabody in collaboration with LHLK.
